Capitalize on the buying power of people with disabilities—exhibit at Abilities Expo
Billions of dollars are spent annually in the disabilities marketplace. This number is certain to increase as the current population ages and new generations grow. Current estimates indicate that number of Americans living with a disability is more than 54 million1.
Each day presents new challenges for this unique population. As a result, demand is steadily increasing for new products, services and technologies to improve their quality of life. This creates a distinct opportunity and strong marketplace for businesses like yours.
Abilities Expo is the nation’s leading event for manufacturers, distributors and service providers to showcase their products and services directly to the end-user and professional healthcare providers. Participate in this trend-setting event and get an edge on the competition, secure your market share and earn larger profits.
Not only does Abilities Expo afford you a forum to showcase the fruits of your labor, it also provides a unique opportunity for you to engage the end-user and solicit valuable feedback. Understand first-hand how consumers utilize your products and services, and the advantages or disadvantages that they perceive. Consider it an extended focus group with your most important customers where the commentary you receive could radically improve your future business.
To achieve these strategic business objectives in just three days, call (800) 562-7469 and register for Abilities Expo today!
Find out what exhibitors have to say about Abilities Expo!
Our marketing campaigns deliver your target audience
Abilities Expo will combine ahigh-visibility local advertising campaign—TV, billboards, newspaper and more—with a hardcoregrass roots initiative in order to draw the buyersyour product or service deserves. Broad-based media exposure attracts the end-user, while targeted trade advertising will bring in the professional community.
Of the 54 Million People Nationwide Limited in their Activities Due to Long-term Disability...2
46% are married
58% own their own homes
77% have no children
48% are principal shoppers
What You Need to Know About Americans with Disabilities in the Greater Atlanta Area...
536,000, 11.4% of the population3
More than 90% of people with severe disabilities are covered by private, military or government insurance4
Senior citizens with disabilities have increased 145% nationwide from 1990 to 20065
US veteran with disabilities have escalated 25% since 20016
If You Sell Any of the Following, Abilities Expo is for you
Targeted On-Site Activities Strengthen Traffic in All Categories
For Professionals: Professional therapists and healthcare workers will learn from dynamic educational seminars. Don’t miss the opportunity to connect with these professionals whose considerable influence on buying decisions extend to not one, but multiple patients with disabilities.
For Adults (and Seniors): Deliver your product message to adult consumers and those with age-related fitness issues as they attend the compelling presentations and professional demonstrations that could make a substantial difference in their lives. Workshops feature topics such as intimacy, finance, fitness, caring for this growing population and much more. For Families:
Families come to Abilities Expo for a well-rounded experience that is both informative and fun. They enjoy workshops and activities that are geared for the entire family, from kids to grandparents and those in between. Be there to introduce your products and services and educate attendees on their vital importance. Exhibitor Showcase:
Open during the entire 3-day event, the exhibits hall is your place to shine. Attendees come because it is packed with the latest technologies, products and services to improve their lives or the lives of their patients and loved ones. Your presence here will capture their attention when they are the most receptive.
Footnotes:
1. www.disability-marketing.com
2. 2008 Abilities Expos
3. U.S. Census Bureau 2006 American Community Survey (ACS)
4. 2002 U.S. Census
5. 1990 U.S. Census
6. Associated Press, “Number of Disabled Veterans Rising,” May 11, 2008
Copyright (c) 2012 Abilities Expo, Inc. All rights reserved.
Billions of dollars are spent annually in the disabilities marketplace. This number is certain to increase as the current population ages and new generations grow. Current estimates indicate that number of Americans living with a disability is more than 54 million1.
