Billions of dollars are spent annually in the disabilities marketplace. This number is certain to increase as the current population ages and new generations grow. Current estimates indicate that number of Americans living with a disability is more than 54 million¹.

Each day presents new challenges for this unique population. As a result, demand is steadily increasing for new products, services and technologies to improve their quality of life. This creates a distinct opportunity and strong marketplace for businesses like yours.

Now in its 31st year, Abilities Expo is the nation’s leading event for manufacturers, distributors and service providers to showcase their products and services directly to the end-user and professional healthcare providers. Participate in this trend-setting event and get an edge on the competition, secure your market share and earn larger profits.

Not only does Abilities Expo afford you a forum to showcase the fruits of your labor, it also provides a unique opportunity for you to engage the end-user and solicit valuable feedback. Understand first-hand how consumers utilize your products and services, and the advantages or disadvantages that they perceive. Consider it an extended focus group with your most important customers where the commentary you receive could radically improve your future business.

To achieve these strategic business objectives in just three days, register for Abilities Expo today!

Check it out!

	46% are married
	58% own their own homes
	77% have no children
	48% are principal shoppers

	1.9 million people, 11.8% of the population3
	More than 90% of people with severe disabilities are covered by private, military or government insurance4
	Senior citizens with disabilities have increased 145% nationwide from 1990 to 20065
	US veteran with disabilities have escalated 25% since 20016

	Automobiles, van/conversions
	Assistive technologies
	Bathroom equipment
	Beds, furnishings & accessories
	Chairs & accessories
	Clothing & apparel
	Daily living aids
	Durable medical equipment
	Exercise, recreational, sports equipment & services
	Home medical equipment & services
	Incontinence products
	Insurance & insurance services
	Legal services
	Publications
	Ramps/lifts
	Rehabilitative care/services
	Residential programs
	Seating/positioning systems & accessories
	Travel & hospitality services
	Wheelchairs, scooters & walkers

A tactical overhaul of marketing efforts will deliver even more people. Abilities Expo will combine a high-visibility local advertising campaign with a hardcore grass roots initiative in order to draw the buyers your product or service deserves. Broad-based media exposure attracts the end-user, while targeted trade advertising will bring in the professional community.

For Professionals:
Professional therapists and healthcare workers can learn from dynamic educational seminars (earning CEU's to comply with their professional requirements) and attend a relaxed, informal networking reception at the end of the day. Don’t miss the opportunity to connect with these professionals whose considerable influence on buying decisions extend to not one, but multiple patients with disabilities.

For Adults (and Seniors):
Deliver your product message to adult consumers and those with age-related fitness issues as they attend the compelling presentations and professional demonstrations that could make a substantial difference in their lives. Workshops feature topics such as intimacy, finance, fitness, caring for this growing population and much more.

Day Three:
Families come to Abilities Expo for a well-rounded experience that is both informative and fun. They enjoy workshops and activities that are geared for the entire family, from kids to grandparents and those in between. Be there to introduce your products and services and educate attendees on their vital importance.
                                      
Exhibitor Showcase:
Open during the entire 3-day event, the exhibits hall is your place to shine. Attendees come because it is packed with the latest technologies, products and services to improve their lives or the lives of their patients and loved ones. Your presence here will capture their attention when they are the most receptive.

“The number of leads and quality of leads that we gather at the Abilities Expos make the ROI well worth the expense.” Permobil, Inc.

“The Abilities Expos provide the best return on investment as far as trade shows go in our industry, working face to face with our customers. The ROHO Group will continue to participate in Abilities Expos for years to come.” The ROHO Group, Inc. / Airhawk, Inc.

“The attendance was fantastic and the mix of professionals, caregivers and people living every day with a disability was phenomenal. I made several great business connections and spoke with hundreds of people in our targeted market.” Scooter Mobility, Inc.

Footnotes:
        
1. www.disability-marketing.com
2. 2008 Abilities Expos        
3. U.S. Census Bureau 2006 American Community Survey (ACS)
4. 2002 U.S. Census
5. 1990 U.S. Census
6. Associated Press, “Number of Disabled Veterans Rising,” May 11, 2008